It’s a story about Joe.
Joe is the protector of the cyclists
Joe is one of the most widely known protectors of the cycling community in the world. Joe no-flats was born with extreme love for bicycling and fresh air that makes him a free spirit. Free to ride, travel, explore, commute or compete, and above all to protect the gear of his fellow cyclists around the world.
Joe has a variety of skills:
strength - so non of his fellow cyclists should worry about a flat.
wisdom - on his spare time Joe likes the occasional R&D fun, so he brings to the world the most useful products.
inovation - let’s just say that you won’t see a drop of mud on this bear :)
functionality - he likes to keep his equipment clean, lubed and functional all year long.
Joe is your friend
you can trust Joe with your bike.